- Bridge Theory and Practice: Connects core economic principles with real-world business decision-making and strategy.
- Master Demand & Supply Analysis: Provides in-depth tools for demand forecasting, supply analysis, and understanding market equilibrium.
- Optimize Production & Cost: Covers production functions, cost analysis, and economies of scale to maximize operational efficiency.
- Navigate Market Structures: Analyzes business behavior under different market conditions (perfect competition, monopoly, monopolistic competition, oligopoly).
- Strategic Pricing & Investment: Explores various pricing methods, capital budgeting, and profit management strategies for long-term viability.
- Essential for Managerial Acumen: A vital resource for B.Com, BBA, MBA, and aspiring managers to make informed, data-driven business choices.
VANIGA PORULIYAL (Dr. Radha)
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“VANIGA PORULIYAL” by Dr. Radha serves as the essential bridge between abstract economic theory and the pragmatic world of business management. This book positions Business Economics as the strategic core of any successful enterprise, providing the analytical frameworks and principles needed to navigate scarcity, allocate resources efficiently, and achieve well-defined organizational goals in a competitive environment.








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