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Business Communication

Original price was: ₹100.00.Current price is: ₹90.00.

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Business Communication is the process of sharing information between people within and outside an organization to facilitate commercial activity and achieve organizational goals. It encompasses not only the clear and effective exchange of messages but also the methods—both verbal and non-verbal—used to convey them. Effective business communication is essential for building relationships, making decisions, solving problems, and managing a positive corporate image.

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  • Clarity, Conciseness, and Audience-Centricity: The core of effective business communication is delivering a message that is clear, brief, and tailored to the needs and understanding of the specific audience. This involves using appropriate language, avoiding jargon when unnecessary, and structuring information logically.
  • Multiple Channels and Formats: Business communication occurs through various channels, including:
    • Written: Emails, reports, proposals, memos.
    • Verbal: Meetings, presentations, phone calls, interviews.
    • Non-Verbal: Body language, tone of voice, facial expressions.
    • Digital: Video conferencing, instant messaging, collaborative platforms.
  • Purpose-Driven and Professional: Every communication should have a clear purpose (to inform, persuade, instruct, or build rapport) and maintain a professional tone. This also includes active listening, providing and receiving constructive feedback, and understanding cross-cultural nuances in a global business environment.

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