Research Methodology

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Research Methodology is the systematic, theoretical analysis of the methods and principles applied to a field of study. It provides the roadmap for researchers, outlining the process of how to conduct research in a structured and scientifically valid manner, from defining the problem to collecting, analyzing, and interpreting data. The primary aim is to ensure that the findings are reliable, valid, and able to withstand critical scrutiny, thereby contributing meaningful knowledge to the discipline.

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Research Design and Planning: This is the blueprint of the study. It involves formulating a research problem, conducting a literature review, developing hypotheses or research questions, and choosing an appropriate design (e.g., exploratory, descriptive, experimental) that dictates how data will be gathered and analyzed.
Data Collection and Sampling: This pillar focuses on the “how” of gathering information. It involves selecting appropriate methods (e.g., surveys, interviews, experiments) and defining the sampling strategy (probability or non-probability) to ensure the data collected is relevant, accurate, and representative of the target population.
Data Analysis and Interpretation: Once data is collected, this phase involves processing it using statistical or qualitative techniques to identify patterns, test hypotheses, and draw meaningful conclusions. The final step is to interpret the results in the context of the research question and existing literature, acknowledging the study’s limitations and implications.

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