BUSINESS ENVIRONMENT-2025 (Dr. RADHA)

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“BUSINESS ENVIRONMENT-2025” by Dr. Radha is a forward-looking and essential guide designed to navigate the complex and rapidly evolving business world of the mid-2020s. This book moves beyond traditional theory to provide a sharp, contemporary analysis of the forces shaping commerce, making it an indispensable navigator for students and professionals who need to understand the context in which modern businesses operate and compete.

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Future-Focused Analysis: Provides an in-depth analysis of the contemporary and emerging business landscape, specifically tailored for the challenges and opportunities of 2025.
Comprehensive Macro-View: Covers all critical dimensions of the business environment: economic, political, legal, technological, social, and global.
Impact of Digital Disruption: Examines the profound influence of AI, automation, big data, and ESG (Environmental, Social, and Governance) factors on modern business strategy.
Practical Strategic Frameworks: Equips readers with tools like PESTLE, SWOT, and scenario planning to analyze and adapt to a dynamic external environment.
Updated Policy & Global Context: Includes the latest government policies (e.g., Make in India, PLI schemes), global trade dynamics, and post-pandemic economic shifts.
Essential for Future Leaders: An indispensable guide for MBA, BBA, M.Com students, and managers preparing for strategic decision-making in a volatile world.